Company Profile

almond

Our History

In 1985, Monte Vista Farming Company entered the almond handling business. At that time Jim Crecelius saw a better, more secure way to handle the almonds that growers were going to deliver to his processing facility. His vision was for growers to participate in the marketing of their crop while maintaining crop ownership until the sale was complete. This system provided the safety that growers lacked when pooling their crops with other handlers. This system, now known as the Grower Select Marketing System provides growers with an added degree of safety and confidence for the value of their annual farming effort and is the original grower controlled almond marketing system.

Packaged and marketed under the California Royale Brand®, almonds that are grown by the Monte Vista Farming Company and it's independent growers are proudly sold in more than 20 countries world wide. The success of the brand is a credit to the growers and the management of the company, and the vision of it's founder, Mr. Crecelius, supported by a staff of talented individuals dedicated to the maintenance of the highest quality standards and work ethic and mentions that “Our business model is still sustaining us today. We have not deviated from our model, which is now embraced by not only our customers but also our growers.”

Our Team

Our team is a dedicated group of problem solvers with more than 300 members and an average employee tenure over 10 years. Why? Because we take pride in our work. We place honesty and quality above all else. We’ll work with you to create the best product possible. No detail is too small — just ask.

Our business is built on personal and prompt communication. Logistics are our specialty and our team seamlessly navigates booking confirmations and bill of lading proofs. We’re sticklers for accurate reporting and documentation, and our exportation team can help you overcome almost any hurdle.

Monte Vista Farming Team

Jonathan Hoff
Chief Executive Officer

As a third-generation almond farmer from Ripon, California, Jonathan spent many hours on the ranch as a child and began working with his father in the family processing plant as a teenager.

At a young age, Jonathan was introduced to the ins and outs of the processing business, from hulling and packaging to odd jobs. He went to Cal Poly San Luis Obispo, where he studied crop science and Ag business. In 2004, he returned to Ripon to help his father with the family business, working first as a ranch manager for the company and eventually becoming CEO. After his family decided to sell the processing business in 2010, Jonathan transitioned into an operations role at Monte Vista Farming Company and eventually became CEO. 

Jonathan’s focus is to build a company, which enhances both the value of the crop it sells for its growers, while also increasing the value of it’s offering to customers both domestic and abroad. Jonathan’s family owns several almond farms and a dairy operation in Corcoran, CA. He lives in Ripon, CA with his wife and their two daughters.

Liz Nunez
Chief Financial Officer

Liz Nunez is the chief financial officer at Monte Vista Farming Company. After graduating from Missouri State University with a degree in finance and earning an MBA from Webster University, Liz spent twelve years in the banking industry as an Assistant Controller of a privately held bank in St. Louis, MO with branches in four states. She moved to California from St. Louis in 2000 to become assistant controller at the Smurfit Stone Container Corporation, where she gained extensive knowledge about the manufacturing industry.

From there, Liz entered the agriculture industry as the Controller of Montpelier Farming Corporation and then naturally transitioned her skillset to the CFO role at Monte Vista Farming Company in 2012. Liz has implemented key processes to take advantage of the IC DISC tax benefits and shares that knowledge with current growers. Liz has found an innovative company in Monte Vista Farming Company and enjoys utilizing her wealth of financial experience and knowledge to benefit the agriculture industry. She lives in Oakdale with her husband and their two children.

Brendan O’Donnell
Vice President, Sales & Marketing

Brendan O’Donnell started working at Monte Vista Farming Company in 2014 as the vice president of sales, however his experience in agriculture extends much farther back. He is the fifth generation in his family to be involved with California ag, and he has been marketing California agricultural commodities since 2007. He previously served as the vice president of sales at the Sun Valley Rice Company, which mills, packages, and markets premium California rice domestically and around the world.

At Monte Vista Farming Company, Brendan is responsible for international and domestic sales, where he communicates with both growers and customers to ensure the proper fit and manage expectations for both price and quality.

Brendan is a graduate of UC Davis and earned a bachelor’s degree in agricultural systems and environment, with an emphasis in communications. Additionally, he earned an Executive Certificate in Negotiation from the University of Notre Dame in the Mendoza College of Business. He is an alumni member of the Rice Leadership Development Program and lives in Ripon with his wife and their two children.

Bering Busch
Operations Manager

Bering Busch has always been interested in what makes industry leading businesses successful As an MBA business consultant intern at Cal Poly San Luis Obispo’s Small Business Development Center for Innovation, he provided local businesses and startups with the knowledge and services they needed to be successful. He worked with clients from a wide variety of industries, including technology, food production, and tourism to name a few.

As Monte Vista Farming Company’s operations manager, Bering makes sure the processing plant and the hulling and shelling operation are always running at their peaks. He strives to maintain high efficiency and to maximum results for both growers and customers.

Bering earned his bachelor’s degree in business administration and management in 2010 from the University of Missouri-Columbia and a master’s degree in business administration from Cal Poly San Luis Obispo. Bering lives in Turlock and can be found deep-sea fishing in his spare time.